AHW: A Pioneer Publication in the Health Industry Across the MENA region

Since its very inception in 1986, Arab Health World (AHW) magazine has been the authoritative resource for decision-makers and key buyers in over 8650 firms engaged in the Healthcare, Laboratory, Pharmaceutical and Nutrition sectors across the Middle East & North African (MENA) region.

AHW offers steady marketing and advertising solutions to realize advertisers’ specific objectives and satisfy their penchant for recognition. Tailor-made programs suit up clients’ needs and patch up what’s been lacking elsewhere. From sponsorship positioning, editorial placements, mega event promotions, insertion strategies, to pricing programs, we’ve got it all. We invite you to place your trust in the hands of our creative marketing specialists, whose nimble fingers and agile minds will customize the program that will achieve your goals and boost your Return on Investment (ROI) to another realm.

September-October 2006

• 82% of targeted groups deem AHW an accredited source of up-to-the-minute information on the health industry, nourished by its high-quality editorial content;

• 78% are pleased by the return on investment they had witnessed from the diverse exposure AHW has put forth;

• 77% forged and culminated business relations through the services of and advertising in AHW; and

• 61% surf AHW online for the electronic version when the hard copy of the magazine is out of reach.

• Display Advertising: AHW offers advertisements in an extended range of sizes and placements with full-color or mono display spots (with no additional loading for color).

• Classified Advertising: The Buyers’ Guide (BG) is dedicated to companies planning to test the market with a limited budget. It is a 9 cm width x 6 cm height (3 5/8” x 2 3/8”) including the company’s logo and contact details as well as a short message and one related photo.

• Advertorials: This option has a double use: first, to get the story to all AHW’s readers and second to maximize the company’s exposure by placing its full contact details.

• Fixed Inserts: Distributed MENA-wide, or to specified countries. Fixed Inserts are a popular and effective form of advertising as they make your ad stand out from the rest!

• Company Profile / Interview : This form of advertising offers comprehensive coverage of your company’s history and products, including an interview with the GM or CEO.

Online advertising has become necessary to any marketing campaign. For guaranteed effective communication, you will be entitled to placing your banner with a link to your company’s website or e-mail address on AHW’s website. Your online advertising options are:

Direct E-mails: You can promote your equipment, products and services to a vast database of decision-makers through our expertise. AHW commits itself to forwarding your message to its subscribers by email.